© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - 5 Questions To Ask Before Putting AI Into Practice And A Checklist For Success
Posted 3rd January 2020

5 Questions To Ask Before Putting AI Into Practice And A Checklist For Success

Despite the power of Artificial Intelligence to transform the customer experience, many AI projects fail at the first hurdle. Henry Jinman at EBI.AI outlines the 5 most common mistakes and how to avoid them using a tried and tested checklist.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

5 Questions To Ask Before Putting AI Into Practice And A Checklist For Success
alexa

5 Questions To Ask Before Putting AI Into Practice And A Checklist For Success

Despite the power of Artificial Intelligence to transform the customer experience, many AI projects fail at the first hurdle. Henry Jinman at EBI.AI outlines the 5 most common mistakes and how to avoid them using a tried and tested checklist.

While it promises a new dawn of efficiency, performing tasks better, faster, with fewer people, at lower cost and on a far larger scale, Artificial Intelligence (AI) holds the key to transforming the customer experience (CX). Chatbots are already a common phenomenon in contact centres while millions of people interact daily with virtual assistants such as Google Home and Alexa.

For those organisations who haven’t yet invested in AI, many are experiencing a fear of missing out (fomo). As a result, plenty of businesses are rushing in and too many AI projects are failing. AI technologies are transformational but they can be complex to scope out, build, deploy, and operate. 

So, what’s going wrong?

1. Unrealistic expectations

It’s common for users to have inflated expectations of new and emerging technologies. This could be because of marketing over-hype, lack of familiarity with the technology, or the plain old hope that they have found a solution to some of their problems.

2. Addressing the wrong challenges

‘Trying to boil the ocean’ is a favourite term at EBI.AI to describe companies who try to fix everything with one project or, at the other end of the scale, spend 18 months writing an AI strategy paper that delivers nothing!

3. Lack of training data 

Many say the more data you have the better. Yes, you do need data, lots of it, but it must be relevant.

4. Lack of stakeholder engagement 

The people who will make or break the project are those responsible for deploying the technology and the leaders of that department. Remember to involve the budget holders from the very beginning.

5. Misunderstand the technology

Many AI projects fail for the simple reason that they are not really AI projects. AI technologies for customer contact need to be three things: digital, intelligent and automated.

 
Don’t rush in. Here are the top five questions to ask before you begin:

1. Where do I start? 

Most organisations will want to achieve and demonstrate some quick wins but where do they begin? Should they be ambitious and try everything at once or run a mini-pilot to test the waters and find out what works and what doesn’t before going live?

2. How do I measure success?

Whether you are starting out big or small, the budget holders will want to monitor your progress and see they are getting a return on their investment. Which goals should organisations focus on? Should they look to the competition, what customers want or what the business wants? It could be a combination of all three.

3. How do I overcome the fear of unchartered territory

The clue is in the word ‘different’. If you are normally conservative and play safe, could you change this approach to become bold and experiment even if you fail? It’s a great way to learn and there are even greater ways to share that learning before the all-important go-live.

4. How do I test in a real-world environment?

– and crucially, while maintaining business as usual. How many users and customers should try out the new AI technology? What should be the criteria for selecting them? How do organisations ensure the new solution can integrate with the production environment, provide the required functionality, and deliver a return on investment?

5. How do I ensure a successful roll-out?

There are various options to consider including the two most popular methods, known as ‘Incremental Improvement’ and ‘Applying the Learning’. What are the benefits of each and which one is best for my organisation?

Fast-track your way to a new generation of customer interactions by asking the right questions. Then, find out the answers and discover real-world examples of good and bad AI practice by downloading our latest white paper.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters
News
11/04/2022Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations. Therefore, eve

Read Full PostRead - Eye Icon
The Pros and Cons of Owning an Airbnb
Finance
31/08/2022The Pros and Cons of Owning an Airbnb

If you are searching for the pros and cons of renting your home on Airbnb, you are probably thinking of becoming an Airbnb host. Well, in this article we will try and help you figure out if it is a good idea. We will cover a few things you need to have in mind

Read Full PostRead - Eye Icon
Work Better, Not More: How to Improve Your Workflow at Home
Strategy
15/10/2020Work Better, Not More: How to Improve Your Workflow at Home

Being a remote worker can cause you to feel like you never actually have time off. You may find yourself replying to emails when you're in bed, or texting a coworker about a project while you're cooking dinner. For workaholics and perfectionists, the pressure

Read Full PostRead - Eye Icon
Unleashing Team Magic: A Dive into Small Business Synergy
News
20/05/2024Unleashing Team Magic: A Dive into Small Business Synergy

In the realm of small businesses, success often hinges on the collaborative efforts of a tight-knit team. Every entrepreneur dreams of assembling a group of individuals who complement each other’s strengths, work seamlessly together, and propel the busin

Read Full PostRead - Eye Icon
Unique Legal & Tax Requirements When Setting Up a Business in California
News
06/06/2023Unique Legal & Tax Requirements When Setting Up a Business in California

Whether you’re a native looking to start a new business or a newcomer wanting to put down more than just roots, starting a business in the Golden State comes with its fair share of opportunities – and risks.

Read Full PostRead - Eye Icon
Immigration and the Brexit Debate
Finance
03/06/2016Immigration and the Brexit Debate

Immigration is one of the most hotly debated topics in the lead up to the EU referendum, not least because of the uncertainty surrounding the UK’s ongoing relationship with the EU post-Brexit.

Read Full PostRead - Eye Icon
Balancing the Books
Legal
04/01/2017Balancing the Books

Professional Accounting and Taxation Limited is a professional accounting firm established in Hong Kong since 1982. We have a great team of good experienced and specialised associates with expertise in accounting, taxation and legal knowledge. Our client base

Read Full PostRead - Eye Icon
Intralinks Acquires Cloud Infrastructure Company Verilume
M&A
24/03/2016Intralinks Acquires Cloud Infrastructure Company Verilume

Intralinks Holdings, Inc., a global content collaboration company, today announced the acquisition of Verilume, a Boston-based cloud infrastructure company.

Read Full PostRead - Eye Icon
Scams to be aware of as a professional
Strategy
06/05/2021Scams to be aware of as a professional

There are numerous opportunities to grow in the business world. You might start a company or look for the best places to invest money, but opportunities aren’t always what they seem to be. These are the most common scams to be aware of as a professional, so



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow