© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - 5 Strategies for Real Estate Agents to Thrive During the Holidays
Posted 19th November 2021

5 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing. While you may not have that many clients, specialists do say that the holiday season can be […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

5 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing.

While you may not have that many clients, specialists do say that the holiday season can be a great time for the property. Also, there are plenty of other things to do now that the new year is so close. So, even if there aren’t any new projects for the end of the year, there’s no time to sit around!

Now is the time to set a few useful strategies into action in order to get a head start on the competition. And, to give you a hand, here are a few ideas of what to do:

#1: Stay Close to Customers

There is a special connection between happy homeowners and their realtor(s) and you should do your best to keep it alive for as long as possible. Even if you don’t have an active contract with former buyers & sellers, they are part of your network and can be your strongest supporters whenever someone they know gets on the market.

Plus, this can be a part of your communication strategy. However, in order to convince your contacts that they are close to your heart, you must avoid generic gifts or tokens. Instead, you could send out handwritten cards or letters that remind them of your business (use your logo and/or brand colors).

Handwritten cards are more personal and show you’ve put some thought and effort into your gifts. Also, it’s best to personalize your message, to remind your former customers why they were so happy with your services.

#2: Go Paperless

Nowadays there is a huge debate about the environment and how those in charge are trying to soothe our concerns with nice words. That’s why businesses that truly take action to reduce their footprint get a lot of positive attention from both the media and the customers.

Not to mention that a paperless office can be a lot easier to manage and organize. With the current tools, you can move the entire real estate transaction process online. This saves time (especially when it comes to signing contracts), storage space, and helps show the world we can take a step forward to cleaner and greener office practices.

#3: Support the Community

Get in the holiday spirit and find ways to get involved in the community. Anything from volunteering to the local soup kitchen to helping with keeping the streets clean and decorated will help you connect with the people and get the neighborhood on your side. Of course, you should try to make your brand as visible as possible by wearing either printed shirts or handing out flyers whenever you meet with new crowds.

Another great idea is to host an open house holiday party. What better way to show your latest project than to throw a party and show everyone interested just how cozy it is!

#4: Be Available

Make it clear that you are open for business even if the holiday season isn’t the most lucrative. Use your website, newsletter, and social media channels to let people know you are happy to talk to them and work on new projects.

Of course, if you truly have free time, you can combine business hours with volunteering and supporting the community. The idea is to keep busy and stay as visible as possible.

#5: Stay Connected

Real estate agents move around a lot and need constant access to the database and various files that are usually stored at the office. So, if you plan on making your job easier in the new year, think about implementing a cloud-based computing solution that allows you and the team to stay connected even when working remotely.

Key Takeaways

The holidays are a great time to give back to the local community and show customers you care about your connection. But it can also be a time to place the seeds for new projects or improve your office with advanced tools that are easily accessible.

Overall, you should take advantage of the time you have around the holidays and plan for the future.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
Business Success: Five Ways AI Can Aid Human Connection and Collaboration
Innovation
17/04/2023Business Success: Five Ways AI Can Aid Human Connection and Collaboration

Technology is constantly changing the way we work, and automation is something business owners will be keeping an eye on in the future. This is definitely the case with artificial intelligence, with the global market for AI predicted to reach $267 billion by 2

Read Full PostRead - Eye Icon
Coronavirus Crisis Fuels Strong Performance of Technology Sectors but Growth Should Accelerate Post Lockdown
Innovation
16/07/2020Coronavirus Crisis Fuels Strong Performance of Technology Sectors but Growth Should Accelerate Post Lockdown

The huge increase in expenditure on products and services from innovative technology sectors during the Coronavirus crisis could rise dramatically as restrictions lift and societies and economies begin to return to some form of normality. This is because busin

Read Full PostRead - Eye Icon
How to Manage Inventory in Your Laboratory (and Why it’s So Important)
News
01/06/2022How to Manage Inventory in Your Laboratory (and Why it’s So Important)

In a laboratory setting, inventory management is a crucial, albeit boring process. You need to be aware of stock on-hand, inventory available for purchase, and all of the equipment, consumables, supplies, reagents, and other critical assets that are housed in

Read Full PostRead - Eye Icon
DLA Piper Advise Olayan’s and Mandarin Oriental’s Acquirers of Ritz Hotel (€130 million)
Finance
16/07/2015DLA Piper Advise Olayan’s and Mandarin Oriental’s Acquirers of Ritz Hotel (€130 million)

DLA Piper Advise Olayan's and Mandarin Oriental's Acquirers of Ritz Hotel (€130 million)

Read Full PostRead - Eye Icon
How Does Your Workspace Impact Your Performance And Success?
Strategy
27/01/2023How Does Your Workspace Impact Your Performance And Success?

As an employee, you spend a significant portion of your life in the workplace. You may think it's just a place where you report for work, time in, eat meals, attend meetings, and time out at the end of the day. But there’s more to it than just a cubicle.

Read Full PostRead - Eye Icon
York’s Best Kept Secret
Leadership
04/01/2017York’s Best Kept Secret

No.21 York is a multi-award winning Bed and Breakfast housed in a Victorian Terrace property offering homely hospitality in some of the finest bed and breakfast accommodation in York. We invited husband and wife team - Simon Boyle & Andrea Schipper - to tell u

Read Full PostRead - Eye Icon
Due Diligence Solutions : Exceeding Clients Expectations
Legal
13/08/2019Due Diligence Solutions : Exceeding Clients Expectations

Due Diligence Solutions is an independent business supporting IFA/Firms to complete their platform and DFM due diligence review.

Read Full PostRead - Eye Icon
How to Leverage AI for Smarter Marketing Strategies
News
20/05/2024How to Leverage AI for Smarter Marketing Strategies

How to Leverage AI for Smarter Marketing Strategies Today’s business landscape is ultra-competitive and constantly changing. Marketing Managers like Padraig O’Connor agree it’s important to leverage AI to stay ahead. Businesses are competing

Read Full PostRead - Eye Icon
A Customer Centric Attitude Towards Cyber Security
Innovation
09/08/2022A Customer Centric Attitude Towards Cyber Security

SecurityHQ is a Global Independent MSSP that detects and responds to threats, instantly. As your security partner, we alert and act on threats for you.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow