© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters
Posted 11th April 2022

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations. Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Ambient Advertising, Yard Signs, and More: Why Real-World Marketing Still Matters

Marketing is essential for every business, but with the popularity of ecommerce, digital marketing has been receiving all the attention. However, we still live in a physical world where people walk into businesses and pass by physical locations.

Therefore, even though most commerce these days happens online, there are still brick and mortar businesses meaning that real-world marketing still matters.

Any company that does not exclusively operate online needs traditional forms of advertising such as ambient advertising, yard signs, billboards, and more.

The following is why:

People Shop Where They Live

Granted, anyone can go on Amazon and order an item that will arrive in a few short days. However, people still go to the store for necessities, go to a local bar and buy food at the local grocery store.

Real-world marketing still matters because it can enable companies to reach people where they live, which is where they will spend the majority of their time.

Even after spending an entire day online, when you leave home or the office, you will probably be around a particular area, and any marketing out there will have a chance of reaching you.

Convenience

The advertisements you see online will often appear while shopping or reading other information online. It can be very inconvenient to cancel numerous ads just to get through a single article which is why ad blockers exist.

Real-life marketing avenues such as billboards and yard signs are convenient in that you can choose whether to look at them or not. You simply cannot beat the convenience of a yard sign from StickerYou.

Businesses also do not have to wave their promotional tools at consumers constantly. As long as they are well placed, anyone interested will see them and choose whether to respond or not.

Local Brand Awareness

Digital marketing is better for large brands with international followings and for creating global brand awareness. However, small businesses have less ambitious goals, for example, increasing brand awareness in a city.

Traditional advertising still matters because it is effective at creating local brand awareness or strengthening a local brand. Such businesses can place a billboard on a local highway where people commute daily, and they will surely get the attention of local people.

On the other hand, if they were to place the advertisement online, they would be competing against international brands with little chance of anyone close to their location finding out about them.

Attention

The name of the marketing game is grabbing attention and is something every company must consider when formulating their marketing strategy. The more attention you can acquire from viewers, the more successful your marketing campaign.

Online marketing can be targeted using algorithms that are good at predicting behavior. On the other hand, online ads have to compete with hundreds of other ads in a small space, making it challenging to get attention.

Real-life marketing still matters because you can quickly grab attention if you are creative. Flashing ambient advertising, creative bus advertising, and other avenues can still get mindshare which eventually leads to purchases.

Face to Face Interactions

People are social creatures meaning that we have an innate need to connect with others. Digital marketing is excellent, but it rarely offers the chance for interpersonal interaction like some traditional marketing avenues.

Traditional marketing avenues such as cold calling, networking events, trade shows, and referrals are great at harnessing the power of human interaction. It is easier to close a sale with face-to-face interactions, and they create a lasting emotional connection that is hard to match.

Most businesses forget the power of traditional marketing avenues like yard signs, billboards, and referrals. However, they still matter for the above reasons and more.

Consider how you can benefit from traditional marketing channels and use them to your advantage. The results will be surprisingly pleasant.

Categories: News


You Might Also Like
Read Full PostRead - Eye Icon
Digital Infrastructure Strategy: Comparing On-Premises with Cloud and Colocation
News
17/06/2024Digital Infrastructure Strategy: Comparing On-Premises with Cloud and Colocation

When it comes to digital infrastructure, deciding between utilising either ‘on-premises’ or cloud remains to be a divide amongst all business decision makers and both sides have their benefits, depending on which way you look at it.

Read Full PostRead - Eye Icon
ON Semiconductor Extends Tender Offer to Acquire Fairchild Semiconductor
Finance
19/02/2016ON Semiconductor Extends Tender Offer to Acquire Fairchild Semiconductor

ON Semiconductor Corporation announced that it has extended its previously announced tender offer to purchase all of the outstanding shares of common stock of Fairchild Semiconductor International Inc. for $20.00 per share in cash (the “Offer”) pending the

Read Full PostRead - Eye Icon
Ones to Watch in IP 2016 – Germany
Legal
31/07/2016Ones to Watch in IP 2016 – Germany

engel patentanwaltskanzlei (ep) are a highly renowned IP law firm, who work for creative and innovative people and enterprises in order to legally protect their intellectual performance results. We spoke to Christoph K. Engel, Patent Attorney, to find out how

Read Full PostRead - Eye Icon
Hitachi Capital UK to accelerate business finance growth with franchise acquisition
Finance
27/06/2018Hitachi Capital UK to accelerate business finance growth with franchise acquisition

Hitachi Capital UK has significantly strengthened its business offering with the acquisition of Franchise Finance Ltd, a specialist financial services provider to the franchising industry.

Read Full PostRead - Eye Icon
5 Roles of Tax Accountants in Gold Coast in Financial Planning and Wealth Management
News
08/07/20245 Roles of Tax Accountants in Gold Coast in Financial Planning and Wealth Management

5 Roles of Tax Accountants in Gold Coast in Financial Planning and Wealth Management Tax accountants in Gold Coast play a pivotal role in financial planning and wealth management. Their expertise extends beyond mere tax preparation, encompassing strategic plan

Read Full PostRead - Eye Icon
Cegedim Acquisition of Activus
M&A
03/08/2015Cegedim Acquisition of Activus

Cegedim Acquisition of Activus

Read Full PostRead - Eye Icon
How the US is Improving Worker Safety in Construction and Related Industries
News
17/06/2024How the US is Improving Worker Safety in Construction and Related Industries

How the US is Improving Worker Safety in Construction and Related Industries Construction and several related industries are among the most hazardous, accounting for nearly 20% of all workplace fatalities in the US, according to OSHA. Ensuring worker safety is

Read Full PostRead - Eye Icon
New Data: Influx of Tech IPOs on AIM a Result of Booming Values
Finance
01/03/2018New Data: Influx of Tech IPOs on AIM a Result of Booming Values

The latest Tech Barometer from Moore Stephens, the top ten accounting and advisory firm, has revealed that the average enterprise value of technology companies on the Alternative Investment Market (AIM) has reached £111m – a 24.9% increase from 30 June 2017

Read Full PostRead - Eye Icon
Understanding the Benefits of a Business Debit Card
Finance
14/08/2023Understanding the Benefits of a Business Debit Card

In today's fast-moving business world, it's crucial to have a reliable, secure, and flexible financial tool. A business debit card fits this bill perfectly. It works like a regular debit card but caters specifically to business owners and entrepreneurs.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow