Category: News

It’s widely reported that female founded businesses get less funding than male, and while venture capital boomed in 2021, women-led start-ups didn’t reap the benefits. Research from the European Investment Bank revealed that female entrepreneurs secured on

Understanding the basic principles of customer acquisition and retention is key to building a strong business. Here are some tips that you can use today!

Did you know you can leave part (or all) of your death benefit from a life insurance policy as a donation to a charity or nonprofit organisation? Permanent life insurance policies, such as whole life insurance and universal life insurance, with their guarantee

As interest rates are hiked by ratios not seen in decades, the fallout from slowing economies across the world is likely to hit middle income earners as much, or more, as those on lower incomes. While those at the poorest ends of society are well-versed in bei

When forming a business, the number of pivotal decisions you need to make is eye-watering. And yet if you choose correctly at this stage, it’ll be a much smoother ride to success. Picking a structure for your fledgling company is particularly important, with

For business owners, the ways in which you can promote your company have changed dramatically over the last decade. The majority of marketing now takes place online, particularly since the start of the pandemic.

The customer journey is one which can have a transformative effect on a business’s success, with new technologies opening the door to exciting opportunities.

iatrixAir is a healthtech start-up that provides mission critical products and services using sensor fusion and machine learning that detects and destroys airborne pathogens and biothreats in near real-time for commercial and public buildings.

For businesses looking to elevate themselves in any area, they must completely understand their clients’ demands as well as how to meet them.