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Strategy

Our Strategy section offers insights into market analysis, competitive positioning, and long-term goal setting.

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Strategy

Navigating the complexities of the business world calls for a well-defined strategy. Our Strategy section serves as your comprehensive guide, equipping you with the tools, methodologies, and insights needed to craft a successful plan for your organisation.


Latest Posts in Strategy
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An Underqualified Workforce: The Impact on Your Business and How to Tackle it
Leadership
03/12/2024An Underqualified Workforce: The Impact on Your Business and How to Tackle it

Stark new statistics reveal that 28% of the UK workforce are underqualified for their jobs across many of the country’s major industries.

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Forget Third-Party Data… How to Use Zero and First-Party Data to Understand Consumers and Fuel Your Marketing Strategy
News
02/12/2024Forget Third-Party Data… How to Use Zero and First-Party Data to Understand Consumers and Fuel Your Marketing Strategy

A cookieless future and the third-party apocalypse have been discussed extensively over the last few years, starting with Apple Safari depreciating cookies in 2017 with intelligent tracking prevention (ITP).

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How the Promotional Merchandise Sector Has – and Can Continue – to Thrive Amidst Digital Change
Innovation
19/11/2024How the Promotional Merchandise Sector Has – and Can Continue – to Thrive Amidst Digital Change

Despite the dominance and success of digital marketing channels, promotional merchandise remains a highly effective tool in building brand awareness.

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Casting a Light on Successful Streaming
Innovation
07/11/2024Casting a Light on Successful Streaming

Founded in 2010, Lightcast.com is a multi-platform Over-The-Top and Online Video Platform provider.

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How To Integrate Physical and Cybersecurity Into Your Business
Corporate Social Responsibility
31/10/2024How To Integrate Physical and Cybersecurity Into Your Business

Businesses today are juggling both physical and digital threats, often simultaneously. It’s not uncommon for companies to focus heavily on cybersecurity only to leave physical security as an afterthought. Integrating both physical and cybersecurity is about

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Data-Driven Maintenance
News
30/10/2024Data-Driven Maintenance

Data-driven insights can help optimise the performance, maintenance and sustainability of warehouse automation. Dan Migliozzi, Sales & Marketing Director, at independent systems integrator, Invar Group, sets out how to achieve the best results.

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Why the Project Management Sector Needs a Shake-Up
Innovation
29/10/2024Why the Project Management Sector Needs a Shake-Up

Failing projects result in wasted resources, time and increased risk for companies. They negatively impact staff, customers and clients, costing businesses dearly.

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A Recent Survey Shows the Impact of GDPR as 72 Percent of Companies Want to Adhere to Improve and Build Trust with Customers
Legal
21/10/2024A Recent Survey Shows the Impact of GDPR as 72 Percent of Companies Want to Adhere to Improve and Build Trust with Customers

A recent survey involving 1,800 CEOs and marketing executives in 27 European countries has highlighted the ongoing challenges facing companies trying to ensure adherence to GDPR.

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Emerging Trends in Influencer Marketing Within Niche Markets
News
15/10/2024Emerging Trends in Influencer Marketing Within Niche Markets

The number of influencers rises yearly, primarily because microblogging and short-form platforms make it easy to pick up an account and start advertising.



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