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Strategy

Our Strategy section offers insights into market analysis, competitive positioning, and long-term goal setting.

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Strategy

Navigating the complexities of the business world calls for a well-defined strategy. Our Strategy section serves as your comprehensive guide, equipping you with the tools, methodologies, and insights needed to craft a successful plan for your organisation.


Latest Posts in Strategy
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Out There: Reasons To Use Promotional Products In Your Marketing Strategy
News
03/01/2023Out There: Reasons To Use Promotional Products In Your Marketing Strategy

Promotional products are a great way for businesses to get their message out to potential customers. They are an important tool in any marketing strategy, as they can be used to build brand awareness, increase visibility and engage customers. From pens and mug

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Is It Worth Investing In Trademarks When Expanding Your Business Globally?
News
16/12/2022Is It Worth Investing In Trademarks When Expanding Your Business Globally?

Most business owners want to ensure that their products resonate with their local consumers before expanding globally. If your product or service has become a success and you know there is a market outside Canada, going global is a good idea. 

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Why More Female Founders Are Turning to Crowdfunding and Tips from a Female Founder on How to Raise Funds
Leadership
13/12/2022Why More Female Founders Are Turning to Crowdfunding and Tips from a Female Founder on How to Raise Funds

It’s widely reported that female founded businesses get less funding than male, and while venture capital boomed in 2021, women-led start-ups didn’t reap the benefits. Research from the European Investment Bank revealed that female entrepreneurs secured on

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How to Choose the Right BI Consulting Provider
News
02/12/2022How to Choose the Right BI Consulting Provider

As the volume and variety of data soar, enterprises require more advanced analytics tools. Therefore, increasingly more organizations upscale their investments in business intelligence (BI). According to Industry Research, the global BI market will reach $35,3

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How to Run Successful Linked In Ad Campaigns
News
29/11/2022How to Run Successful Linked In Ad Campaigns

LinkedIn has established its presence in the professional world. The platform has over 750 million users globally. The purpose of LinkedIn is to serve as a professional network for business-minded people. In addition, many LinkedIn users are decision-makers in

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Is Facebook Advertising the Right Choice for your Business?
News
29/11/2022Is Facebook Advertising the Right Choice for your Business?

No matter the industry in which your business operates, social media can act as an extremely powerful marketing tool, allowing you to expand your reach and connect with customers who may not have known about your brand otherwise.

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Cybersecurity Awareness 101: How To Educate Your Employees To Stay Safe
News
18/11/2022Cybersecurity Awareness 101: How To Educate Your Employees To Stay Safe

Cybersecurity is becoming a critical issue globally, given the heavy Internet usage for businesses. Hackers find it easy to crack into your system and acquire sensitive information. In fact, during the second quarter of 2022, there were approximately 52 millio

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How To Secure Your Company Data During A Cloud Migration
News
15/11/2022How To Secure Your Company Data During A Cloud Migration

Moving digital assets into the cloud is a common trend for businesses nowadays. More of them find the convenience of organising and retrieval it affords highly advantageous to their operations.

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AI and Metaverse Technologies Boost Training and Streamline Onboarding for Employees
Innovation
14/11/2022AI and Metaverse Technologies Boost Training and Streamline Onboarding for Employees

We live in a world where businesses constantly reinvent themselves to remain competitive. Automation and digitisation goals feature in well over half of all today’s businesses’ long-term corporate strategies, according to PwC's most recent annual Global CE



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