Strategy

Artificial intelligence could revolutionize the customer experience (CX) — but only if humans remain involved.

In recent years it has become expected that companies will reflect the diversity of the world we live in.

As of July 2024, Meta has implemented its “AI Studio” tool on Instagram, allowing creators to develop AI chatbot versions of themselves or on behalf of their companies. The development, which is predicted to become the most used AI assistant in the world b

Adopting strong practices is essential to thrive in business, and companies need to put a number of strategies in place that drive their goals and generate financial success to achieve the ultimate goal of profitability. This includes re-evaluating and refinin

Cybersecurity has never been something to set once and leave running in the background—it is a constantly evolving landscape. While the migration of data and applications to the cloud provides numerous business benefits, many organisations struggle to secure

Employees often choose where they’ll work based on the benefits provided as part of an overall salary package.

A recent report highlighted that 63% of consumers are more likely to purchase products from companies that prioritize and highlight their sustainability initiatives. With 7 in 10 customers influenced by a businesses green credentials, it's important that brand

Running a startup often comes with lots of excitement and energy and if you have raised some initial capital, you may be inclined to spend it to grow. But with most startups that are not revenue making in their first few years, this capital can run out pretty

Customer retention is a top priority for businesses with subscription-based models. However, subscription business leaders are often challenged with turning their enterprise customer data into targeted interventions that result in retention improvement.