© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Do Businesses Need to Adapt to the TikTok Age?
Posted 2nd August 2022

Do Businesses Need to Adapt to the TikTok Age?

Since Facebook took the world by storm in the 2010s, businesses have had to adapt their marketing strategies to align themselves with the social media craze. Those that have failed to do this have missed a prime opportunity to reach new customers and are at risk of falling into obscurity.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Do Businesses Need to Adapt to the TikTok Age?
New Normal
New Normal

Since Facebook took the world by storm in the 2010s, businesses have had to adapt their marketing strategies to align themselves with the social media craze. Those that have failed to do this have missed a prime opportunity to reach new customers and are at risk of falling into obscurity.

As the social media trend has exploded, more options for users have come about. Younger generations are growing up with social media and having a key influence on emerging new trends. TikTok is the latest big thing, and businesses that want to succeed in 2022 have to embrace it.

 

TikTok Has Blown Up in Recent Years

It’s hard to believe that TikTok began just over five years ago. The Chinese video-sharing app now has more than one billion users, and in 2021 it was the internet’s most popular website ahead of Google. It’s one of the fastest growing global brands, available in over 40 languages and constantly attracting new users.

The social media app is starting to get ahead of the likes of Facebook among younger generations. This is highlighted by a technological quiz that questions participants about their preferred social media platforms. Those whose favorite network is Facebook get a higher age allocation at the end of the test, while those who answer TikTok receive a lower one. The popularity of TikTok also goes hand in hand with a tendency toward owning multiple high-tech devices such as smartphones and tablets.

A recent survey among Americans aged 16 to 24 discovered that 11 percent of people spent more than five hours per day on TikTok. That makes it almost as popular as YouTube, an internet stalwart that’s been around since 2005. The study found that 14 percent of respondents spent five or more hours per day on the longer-form video platforms.

 

Social Media is the Best Way to Reach New Customers

Businesses’ target audience will define how they should market themselves to potential customers. Obviously, companies that aim to attract older people won’t need to use social media to reach them.

However, all businesses need to be aware that the age at which people use social media and technology is steadily rising. People in their fifties and sixties are now well-versed in the internet world, and, in a decade, this age group will have even higher levels of tech savviness.

Therefore, most businesses need to have some social media strategy in place to allure customers in the up-and-coming consumer generations. Facebook advertising has been a key method for the last five years, but leveraging the power of TikTok should now also be high on businesses’ agendas.

 

Businesses Need Dedicated Teams to Follow Trends

There is a strong argument for businesses to put young marketing teams in place, packed with members who keep tabs on modern trends. Older people who are less in touch with the new world of TikTok and social media may not realize how rapidly things are evolving.

TikTok is today’s craze, but it’s likely to fade over the next decade as newer options emerge. Businesses with teams dedicated to searching for the next big social media thing could get ahead of their rivals by tapping into it first.

 

There is no doubt that businesses need to do as much as they can to keep up with modern trends like TikTok. Having a presence on the platform now is a great way to reach younger generations.

 

Categories: News, Strategy


You Might Also Like
Read Full PostRead - Eye Icon
How Outsourcing IT Management Can Transform Your Business Operations
News
11/11/2024How Outsourcing IT Management Can Transform Your Business Operations

Managing IT can be challenging for any business, requiring specialized skills, time, and constant updates. As companies grow, internal teams may struggle to keep up with evolving demands, making outsourcing IT management an effective solution. This approach al

Read Full PostRead - Eye Icon
New Grumpy Marketing Campaign
Strategy
06/08/2015New Grumpy Marketing Campaign

Campaign for Friskies cat food features internet sensation Grumpy Cat, highlighting importance of internet celebrities in increasingly online society.

Read Full PostRead - Eye Icon
Cimarron Energy Acquires Diverse Energy Systems Assets
M&A
01/02/2016Cimarron Energy Acquires Diverse Energy Systems Assets

Cimarron Energy announced that it has closed on the acquisition of substantially all of the assets of Diverse Energy Systems today.

Read Full PostRead - Eye Icon
The Only Limitation Is the User’s Imagination
Innovation
29/09/2016The Only Limitation Is the User’s Imagination

First of all, I would like to say that being named the ‘Top 50 in Technology’ is a great honour, and rests on Najmtek’s persistence and consistence.

Read Full PostRead - Eye Icon
Peak Energy Appoints Panoram to Enhance M&A Due Diligence with Generative AI
M&A
27/01/2025Peak Energy Appoints Panoram to Enhance M&A Due Diligence with Generative AI

Panoram, a GenAI software specialist, announced its appointment by Peak Energy, an Asia Pacific focused renewable energy platform backed by Stonepeak, to enhance its merger and acquisition (M&A) due diligence.

Read Full PostRead - Eye Icon
Ones to Watch in IP 2016
Legal
05/04/2016Ones to Watch in IP 2016

As the name suggests, PatentAxis specializes in patent law and provides highly innovative solutions for clients in Toronto, Canada and beyond.

Read Full PostRead - Eye Icon
Nuance to Acquire TouchCommerce, Accelerate Growth of Enterprise Business
Strategy
21/07/2016Nuance to Acquire TouchCommerce, Accelerate Growth of Enterprise Business

Nuance Communications, Inc. today announced that it has signed a definitive agreement to acquire TouchCommerce, a technology partner and leader in digital customer service and engagement solutions.

Read Full PostRead - Eye Icon
The IT Industry In The US And How It Offers Considerable Growth And Opportunities
News
24/03/2020The IT Industry In The US And How It Offers Considerable Growth And Opportunities

With more and more businesses now looking for new opportunities to expand and grow their business, it may be that some will look to expand their business in new countries and the US presents one of the best opportunities for growth in the IT industry. Accordin

Read Full PostRead - Eye Icon
Understanding The Different Types of FHA Loans In 2022
Finance
08/09/2022Understanding The Different Types of FHA Loans In 2022

Most people looking to buy a house in the near future will also have to review the market for suitable loans.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow