Founded in 2007, LeddarTech Inc is a global software company based in Québec City, that also has a strong presence in Montreal, Toronto, and Tel Aviv, Israel, thanks to its additional R&D centres in these locations. Best Automotive Software Development 2023 – Canada awardee LeddarTech focuses on the development and providing of AI-based sensor fusion and perception software solutions, with its automotive-grade software applying advanced algorithms to generate incredibly accurate 3D models of environments that can be implemented effectively by manufacturers in their advanced driver assistance systems (ADAS), for the purposes of achieving safer navigation and overall better decision-making. We catch up with Vice President of Global Marketing, Communications and Investor Relations Daniel Aitken, who provides further insight into the company and its operations.
LeddarTech’s high-performance, scalable, and cost-effective automotive software solutions, which go by the name of LeddarVision, are available to both OEMs and Tier 1-2 suppliers and represent the industry standard for both safety and quality. At the heart of the business is a series of choice values, and these comprise its mission statement, which is: “to improve safety and quality of life for travellers, commuters, workers, and mobility industry professionals by developing ADAS and AD software that minimizes the risk of road accidents and improves the overall efficiency of road transport.”
Propelling this mission and the wider company forward is the expert leadership LeddarTech boasts. For Daniel, “Our leaders embody a transformational leadership style that fosters innovation, encourages continuous learning, and instills a sense of purpose among the team.” To this end, a work culture has been curated that is equal parts dynamic and inclusive, with every member of the team being afforded the opportunity to contribute, as well as feel valued and empowered by those around them. Across the firm, open communication is a top priority, thus LeddarTech’s ability to problem solve is measurably enhanced, and a culture is nurtured whereby projects have collective ownership and everyone works towards shared goals.
What truly distinguishes LeddarTech is the high calibre of its revolutionary technology, which is not only precise when it comes to environmental perception, but also provides a level of scalability and modularity that is uncommon in the market today. By taking the next-level approach of disaggregating software and hardware, the business has empowered innovators in the automotive sphere to easily craft vehicles that are defined by their software. As Daniel explains, “Our commitment to safety, versatility, and continuous advancement positions LeddarTech as the cornerstone for the future of automotive software technology, making us the ideal partner for those who seek innovation, reliability, and transformative impact.”
In regard to some recent projects undertaken by the company, the team meticulously balanced the releasing of products, engaging with an array of customers, and working with partners on a host of collaborations. June 2023 saw the release of LeddarVision Front, software optimized with the TDA4VM-Q1 processor, which arose as a direct result of a prosperous collaboration with Texas Instruments. Moreover, the team have been working on the development of a smart automatic parking assistance system with company Ficosa, on top of furthering safety measures for autonomous driving.
As for the next five years, LeddarTech is in keen pursuit of a series of further strategic innovations, possessing the necessary goals to continue to solidify its position as the automotive industry’s pioneering force in software development. These plans include enhancing the capacity of its software to make it even more sophisticated and immersive, in addition to further expanding the capabilities of its sensor fusion for the purposes of an increase in seamlessness. At the centre of these future plans is the harnessing of the continually advancing power of AI, with the team set to invest more in R&D resources in this area to enhance the accuracy and intelligence of its driving systems.
The future is extremely bright for LeddarTech , and those who wish to witness this demonstrable technology first-hand can do so at CES 2024 in Las Vegas. Ultimately, this automotive perception provider has established itself as an industry disrupter effectively leveraging AI-based sensor fusion and perception into groundbreaking automotive software for ADAS and AD. Daniel summarizes, “We are very honoured to receive this award and believe it is a testament to our team and the groundbreaking technology we have created. […] This award demonstrates the recognition that will reinforce our value proposition to our customers.”
For business enquiries, contact Daniel Aitken from LeddarTech Inc on their website – www.leddartech.com/
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