© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Knowing Your Audience and Talking to Them Clearly
Posted 19th October 2020

Knowing Your Audience and Talking to Them Clearly

No matter what industry you work in there will be a level of marketing required to be able to reach the right people, and not only reach them but reach them with the right message and the correct language to gain their trust. This means that you are able to build a working relationship with them, whether as one of your customers, service user, service provider, supplier or even just a potential customer, it’s always a good idea to make sure these relationships are positive.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Knowing Your Audience and Talking to Them Clearly
customers

No matter what industry you work in there will be a level of marketing required to be able to reach the right people, and not only reach them but reach them with the right message and the correct language to gain their trust. This means that you are able to build a working relationship with them, whether as one of your customers, service user, service provider, supplier or even just a potential customer, it’s always a good idea to make sure these relationships are positive. Any PR professional will tell you that keeping the public on your side when it comes to business is key to success, which is why PR professionals exist! But how do we know who our audience is, who we would like them to be and how we should approach ‘talking’ to them directly?

 

Consider Your Brand

By now you will have nailed your branding, know exactly what your business offers and who you would like to buy your product or service. We spend an awful lot of time making sure our business name, logo, website and marketing materials all look amazing, but it should extend further than that. Knowing who your ideal customer is will play a huge part in how you approach your marketing in general. It’s always a good idea to remember that although your business is yours, and you have created it from scratch you will have to think about how your customers feel about your visuals and the message that you put out.

If your ideal customer is in their 50s and drives a Porsche, there really is no point talking about things relating to a 18-year-old who drives an old Fiesta. Although neither is the right or wrong audience, it’s all about being relevant to who you want to reach. Your brand has to be consistent, the conversations have to be engaging and you will need to spend time on creating a profile of your ideal customer. If this isn’t something you have considered before it might be worth thinking about exactly how you can gather this information. Market research will give you an excellent idea about who you need to talk to, and the best way you can do that.

One way to access this type of information is via survey responses, creating and distributing a survey can bring priceless information to your business. If you want to avoid irrelevant answers, you can ensure you target the right audience with Pollfish, as this software aims to give you quality data using audiences that have been manually vetted. When you receive these answers back, you can then use them to answer questions such as where your customers gather their information, and where they are most likely to purchase a particular item. We used to conduct telephone market research for this information, but that is an outdated and unfavourable method and now we have willing survey participants instead to work with instead.

 

Conversation

Once you have established who you are talking to it’s important to think about how you talk to them, and in fact, rather than talking TO your audience it’s a much better idea to talk WITH your audience. It’s not easy to get into a conversation every time, however, it’s always best to gather feedback from your online followers and your existing customers. Not only does this raise your engagement levels, which is great for online marketing, but it also helps you gain valuable feedback about what your customers and potential customers are thinking and feeling. With the world changing on a regular basis, it’s hard to stay on topic and relevant all the time, so when you are speaking to your audience remember to treat it as an ongoing conversation. Authenticity is going to help you seem approachable and become a brand people can trust. Showing that you care about any feedback you receive, can grow from it, and are comfortable with sharing behind the scenes information with your audience is always well received. Some of the most engaging and popular stories are about the actual process of an item or service in the making, rather than the finished product itself, this is because people feel involved and part of the process. Why not look at the survey responses you have gathered and use some of the suggestions and results as talking points?

 

Sense The Humor

Some brands can get away with being a little bit comical in their approach as this will resonate with their target audience, and some brands are all about inappropriate humour or slogans because it is exactly what their customers want. Not only that but when it comes to social media especially, we are looking for entertainment and something to distract us from our day to day stresses. Equally, it is important to know when it is not the right time to make jokes or share content that might offend, obviously some businesses are not going to be able to make jokes at all. Being self-aware and being able to ‘read the room’ could be the make or break of marketing efforts for many.

One brand that does an incredibly good job of this is Innocent Smoothies, their social media team have been praised on numerous occasions for being able to bring light humour and intelligence to their marketing campaigns, and not only online but on their branding, including their bottles, and their print media ads as well. There are many case studies available which show you how to use humour in your conversations, and how to turn this into leads for your business.

This is just the tip of the iceberg but this should shed a little light on addressing and engaging your ideal customer, growing your audience and ensuring that you have a constantly growing customer base, that sees your brand regularly, is valuable to any business, and even though there are plenty of techniques you can use, and paid services you can hire, ultimately getting your potential customers to talk to you is the first step to any long term business relationship. Stay on brand and hear what your audience is telling you at all times.

Categories: Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Best of the Best in Finance
Finance
01/11/2016Best of the Best in Finance

Best of the Best in Finance - Drayton J. Carter & Co.

Read Full PostRead - Eye Icon
Compliance Management Essentials for Banks
News
28/06/2024Compliance Management Essentials for Banks

Regarding compliance, banks must uphold a higher standard than other business organizations. Simply put, banks carry the burden of much more stringent regulations that (if ignored) can result in significant monetary penalties. Let’s take a closer look at

Read Full PostRead - Eye Icon
Is Your Retail Job Safe? What AI and ChatGPT Mean for the Retail Industry
Innovation
01/03/2023Is Your Retail Job Safe? What AI and ChatGPT Mean for the Retail Industry

ChatGPT, the new AI-powered chatbot, is set to revolutionise the way we work. The chatbot uses natural language processing (NLP) to generate high-quality, human-like responses upon user request, making it one of the most innovative and influential AI systems t

Read Full PostRead - Eye Icon
Discover the Future, Cross Boundaries
Innovation
30/06/2017Discover the Future, Cross Boundaries

There is a statement that says, ‘To discover the future, you have to cross boundaries’. In Abu Dhabi, in the United Arab Emirates is the German business woman Birgit Maria Kemphues, with qualities of happiness and a wide vision. She has been described as a

Read Full PostRead - Eye Icon
Global Means Business
Innovation
08/02/2019Global Means Business

Sintetica is a Swiss pharmaceutical company delivering innovative injectable anaesthetics and analgesics to patients worldwide through innovative science and excellence in development, production and marketing. Taking time out of his busy schedule is Global Ma

Read Full PostRead - Eye Icon
The Benefits of Holding Life Insurance: Rewards for Your Peace of Mind
News
06/04/2022The Benefits of Holding Life Insurance: Rewards for Your Peace of Mind

When it comes to life insurance, there are many benefits that come with holding a policy. From peace of mind to tax breaks, there are many rewards for holding insurance. This blog post will discuss 10 of the top benefits of holding life insurance. If you have

Read Full PostRead - Eye Icon
Bang for Your Buck
Finance
27/06/2017Bang for Your Buck

Stanmore IP is a small, but mighty, trade mark practice who were recently given the Best in Trademark Protection award. Based in the UK, they specialise in helping businesses to select and protect their trade marks in the UK, the EU and globally via a strong n

Read Full PostRead - Eye Icon
Global Oil Price Fall Set to Impact on US Auto Industry
Finance
11/02/2015Global Oil Price Fall Set to Impact on US Auto Industry

Low oil prices will contribute to upside potential for the U.S. automotive market in the near term, according to a recent report from IHS Automotive, part of IHS, Inc

Read Full PostRead - Eye Icon
Acquiring Cars for a Business: What are Your Options?
News
03/11/2023Acquiring Cars for a Business: What are Your Options?

Image Source: Pixabay Whether you’re launching a new venture or looking to expand an existing one, acquiring cars for your business is a process that presents several options for savvy decision-makers. Each method has its unique benefits and consideratio



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow