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Posted 20th January 2025

Revolutionising Cloud-Based Communications Through Sustainable Innovation

CallTower is a leading provider of cloud-based unified communications, contact centre, and collaboration solutions.

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Revolutionising Cloud-Based Communications Through Sustainable Innovation
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CallTower is a leading provider of cloud-based unified communications, contact centre, and collaboration solutions, offering services such as Unified Communications as a Service (UCaaS), Contact Centre as a Service (CCaaS), and a myriad of collaboration tools designed to improve the ways in which organisations collaborate and communicate. Boasting a robust network infrastructure, with data centres based all around the world, CallTower promises its clientele reliable connectivity and top quality services. As the company is recognised for its brilliance in the 2025 Global Excellence Awards, we speak with Tonya Wheatfall, Marketing Coordinator at CallTower.

Since its inception in 2002, CallTower has been committed to growing into the premier cloud communication solutions provider for organisations seeking to expand on a global level. The company is on a mission to empower businesses with innovative, unified communications solutions that drive efficiency, connectivity, and growth, through the provision of an expansive portfolio of UCaaS and CCaaS solutions, such as Microsoft Teams, Cisco Webex, CT Cloud Solutions, and advanced contact centre platforms.

Driven by the core principles of innovation, customer-centricity, and reliability, CallTower prioritises understanding the unique needs of its diverse client base. In doing so, the company ensures that its solutions are scalable and tailormade to enhance productivity whilst lowering operational costs, making CallTower a key player in the world of communications.

“CallTower stands out as a leader in the UCaaS and CCaaS space because of our commitment to delivering tailored, cutting-edge communication solutions backed by unparalleled customer support,” says Tonya. “We pride ourselves on being a trusted partner for businesses worldwide, offering a seamless experience from implementation to ongoing support.”

What truly sets CallTower apart in the competitive landscape, Tonya tells us, is the company’s expert ability to integrate best-in-class technologies with a single-pane-of-glass management experience through CallTower Connect. CallTower remains dedicated to ensuring that its clients stay ahead of the market, through prioritising their success and maintaining excellent agility in adapting to emerging trends and changes.

Tonya cites one of the company’s standout offerings as CallTower Operator Connect for Microsoft Teams, a revolutionary solution that simplifies direct routing whilst ensuring enterprise-grade call quality and reliability. The service integrates with Microsoft Teams to provide Public Switched Telephone Network access, allowing Teams users to make and receive phone calls using traditional phone lines, directly within the Teams environment. CallTower Operator Connect allows clients to achieve seamless integration, robust security, and scalable collaboration capabilities directly within their Teams environment.

Clients using the service have shared glowing feedback with CallTower, detailing the ease of setup, cost savings, and exceptional call quality. One client, for example, says, “The transition to CallTower Operator Connect was seamless, and the CallTower team provided exceptional support throughout the process, enabling us to achieve 100% uptime across our communication channels.”

“CallTower helped us make the smooth transition from an inhouse, outdated, vendor-specific telephony to an advanced cloud-based platform, and are now our telephony provider,” writes another. “Everyone involved has been polite, professional, efficient, and accommodating to our needs.”

Recently, the company hit an impressive milestone with the expansion of CallTower Operator Connect into the EMEA market, enabling it to serve a broader audience with local expertise and compliant. This successful development was driven by a rising demand for Microsoft Teams-oriented solutions across global markets and reflects CallTower’s commitment to monitoring and responding to the market’s evolving needs.

“The success of this project stemmed from our team’s deep industry expertise and commitment to excellence,” Tonya reflects. “Challenges, such as navigating regional telecom regulations, were mitigated through strategic partnerships and meticulous planning, ensuring a smooth rollout.”

At CallTower’s core lies a steadfast commitment to sustainability, a dedication that underpins all of the company’s operations. In alignment with this passion for, CallTower strives to promote environmentally conscious corporate communication practices by integrating eco-friendly methods into its business operations and collaborating with partners and stakeholders to drive growth and create new revenue streams through green solutions.

The industry as a whole is shifting towards sustainable practices, driven by a rising global awareness of climate change and its impact on the environment, with sustainability now considered a core component of business communications. In response to the changing industries, including UCaaS and CCaaS, CallTower has developed and published an Environmental Sustainability eBook.

The Environmental Sustainability in UCaaS eBook highlights the importance of eco-friendly practices in business communications. The publication delves into the ways in which sustainability has evolved over time and emphasises the need for businesses to align their goals with eco-conscious consumers, investors, and stakeholders, acting as a comprehensive guide for businesses seeking to adopt sustainable practices and communicate their commitment to upholding their environmental responsibility.

The communications industry is rapidly evolving, beyond the realm of environmental responsibility. Tonya tells us that CallTower has identified a surge in AI-driven enhancements, from advanced analytics to AI-powered virtual assistants. The company has embraced such emerging trends by integrating artificial intelligence into its contact centre solutions, simultaneously boosting agent performance and customer satisfaction.

Whilst these advancements can present challenges regarding their implementation, they also provide businesses with an opportunity to deliver superior client outcomes. By investing into cutting-edge technologies and proactive client training, CallTower is successfully navigating the ever-changing landscape whilst aiding its clientele in tackling these challenges. As a result, CallTower has transformed the potential obstacles into a competitive advantage that places it far ahead of its competitors.

“In the next five years, CallTower aims to lead the charge in integrating artificial intelligence and machine learning into communication platforms, offering predictive insights and automation that transform business operations,” says Tonya. “Our goals include expanding our global footprint, refining our product offerings, and maintaining a customer-first approach. Innovation will remain at the heart of our strategy, as we strive to anticipate industry needs and empower businesses with solutions that evolve alongside them.”

As for the near-distant future, Tonya tells us that CallTower is excited to announce upcoming enhancements to CallTower Connect, its proprietary management platform. These changes will include advanced analytics dashboards and streamlined user experiences, with the aim that the updates will give clients greater control and visibility over their communications infrastructure, further driving their organisation’s productivity and operational efficiency.

For more than two decades, CallTower has combined innovation with sustainability to deliver top-tier communications solutions to its clientele that are as impactful as they are environmentally friendly. The company has embraced industry advancements to ensure that it remains one step ahead of the competition, enabling and empowering its clients through specialised industry expertise and cutting-edge technologies. It is for this approach that CallTower has been recognised as the Most Innovative Cloud-Based Communication Solutions Provider 2025 – USA.

Contact Details

Contact: Tonya Wheatfall

Company: CallTower

Web Address: https://www.calltower.com/

Categories: Innovation, News, Strategy


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