© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Rocket Lawyer Boasts $223m Investment in an Innovating Legal Industry
Posted 22nd April 2022

Rocket Lawyer Boasts $223m Investment in an Innovating Legal Industry

Like with many industries, customers look to the web in search of ways to spend their money as opposed to the high street. Legal services, it seems, are following the same path. Last year, Rocket Lawyer announced a $223 million investment that was led by Vista Credit Partners, a financial partner and credit investor that […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Rocket Lawyer Boasts $223m Investment in an Innovating Legal Industry

Like with many industries, customers look to the web in search of ways to spend their money as opposed to the high street. Legal services, it seems, are following the same path. Last year, Rocket Lawyer announced a $223 million investment that was led by Vista Credit Partners, a financial partner and credit investor that is focused on data and technology. Together, they are launching Rocket Legal Cloud™, which hopes to meet the ever-increasing demand for the firm’s online legal tools.

Rocketlawyer.com is a leader of its kind; a legal company that focuses its services on the web. Founder Charley Moore comes from a law background, but the company acts just as much like a tech startup as it does a law firm. It is this hybrid of models that has put rocket lawyers to the top of the online legal services industry.

This market is often differentiated from the law services industry more generally because many see it as a completely different service. Furthermore, it is also arguable that they’re not even targeting the same demographic of customers either – resulting in more people creating wills than ever before. To understand this though, you need to understand the services that companies like Rocket Lawyer deliver.

Rocket Lawyer Review: Unique Value Proposition

First and foremost, the biggest difference between Rocket Lawyer and a traditional firm is the way the service is delivered and the experience of the customer. The main service, or at least its most popular, is in will creation. Of course, a will is either valid or it isn’t, and thus the resulting will should deliver the same promise regardless of whether it’s from an online company or a traditional firm.

Whilst this is true, the process of creating the will is entirely different, and as a result, so is the price. Instead of paying several hundreds of dollars for an appointment in an attorney’s office, the online company provides a form-builder in which customers can sign-up within a minute using a Rocket Lawyer login, and build a will using an online template in a matter of 15 minutes.

Because of this automaticity, Rocket Lawyer wills and trusts costs are slashed to $39.99 each for their legal documents, be it a last will and testament or a pet guardian trust. This not only completely shifts the demographic towards customers who are:

More tech orientated

Looking to save on cost

Do not have a complex estate

These factors are further evidence that online wills are more popular among younger people. Not only are younger people more likely to prefer interacting online, but they often have less money and simpler estates at that stage of life. In fact, it goes beyond affordability and into “is a will worth the money?”.

As we get older, the more we need a will. This was an attitude that led to many issues during a pandemic, which saw younger people die and their assets not being transferred to who they really would have wanted them to go. Having a cheaper alternative means that the amount of people using a will has increased, and therefore it’s not always in direct competition with traditional law firms. Plus, the rocket lawyer promotion attracts people who otherwise hadn’t even considered a will just yet.

All of the above, however, is true for any online legal firm. The true unique value proposition here for Rocket Lawyer is that they not online have credibility within law (many are founded by tech guys, not law experts) but they actually offer a free 30-minute consultation with an attorney.

Beyond this, further payments can be made for a chat with an attorney remotely, but it’s a brilliant way for Rocket Lawyer to bridge the gap between the online world and the traditional legal industry – and also mitigate some of those concerns around not having guidance from an expert.

The Future of the Legal Industry

The major benefit of having tech drive the service/product that you’re selling, instead of personnel, is that it can receive incremental improvements over time at a fixed cost. In other words, companies like Rocket Lawyer can further improve their form-builder, which then gives the customer an increasingly better experience for very little cost.

In fact, once the form builders become more established and easier to build, many companies will essentially be competing on price instead of differentiation. Either way, these are two things the traditional law industry cannot be fierce on, with the costs and delivery of goods being restricted to the cost and capacity of personnel.

AI is also having its say in the law industry, with the rise of smart contracts and AI lawyers. However, like with Rocket Lawyer, this isn’t necessarily a threat to traditional law firms, though it could refine their customer base.

If you’re wealthy and/or have a complicated and delicate legal issue, paying for an attorney is still unmatched in its service. Online wills aren’t better than the traditional product, the only benefit is their convenience, speed, and price. Many people view a will as either being valid or not, but it’s not as simple as that.

There is a huge grey area where, whilst online wills are credible and can be fine for a simple estate, if a will was contested and/or the contents are naturally complex, it will always be preferable for an experienced lawyer to have overseen more of the will creation process. This is a bit like how accounting software cannot fully replace the value of an accountant.

But, like with most things in life, you get what you pay for – and top-quality service comes at a disproportionately higher price. So, the real dilemma for customers is their judgment over whether paying for the best service is even necessary when the cheaper option would suffice. This is a testament to Rocket Lawyer’s mature decision in recognizing this issue and providing a free consultation with an attorney who should be able to help you make that call.

Categories: Innovation, News


You Might Also Like
Read Full PostRead - Eye Icon
Getronics Wins Five Year Contract with AGS Airports to Deliver IT Support Services
Finance
28/01/2016Getronics Wins Five Year Contract with AGS Airports to Deliver IT Support Services

Getronics, the global ICT services group, today announced it has won a five-year deal with AGS Airports Limited, the owner of Aberdeen, Glasgow and Southampton airports, to undertake IT support services as AGS separated from Heathrow Holdings.

Read Full PostRead - Eye Icon
Liquid Finance Receives Line of Credit From Shawbrook
Finance
21/04/2015Liquid Finance Receives Line of Credit From Shawbrook

Liquid Finance Partnership Ltd (LFPL), a leader in the Merchant Cash Advance sector of the fast growing Alternative Funding market, today announced the establishment of a line of credit with Shawbrook Asset Finance, a division of Shawbrook Bank.

Read Full PostRead - Eye Icon
Sight and Sound Success
Innovation
11/03/2021Sight and Sound Success

The value of the audio-visual market has increased dramatically over the last few years. Companies in every industry have taken on the amazing potential of this technology, which has led to the rise of companies specializing in this field. The most impressive

Read Full PostRead - Eye Icon
Lloyd’s Blueprint Two to Dominate the London Market in 2024
Finance
25/01/2024Lloyd’s Blueprint Two to Dominate the London Market in 2024

2023 was an important year for the delivery of Lloyd’s Blueprint Two, following its progression in 2022. The £300 million revamp project began in November 2020, with a roadmap detailing the digital solutions Lloyd’s is looking to implement and how it plan

Read Full PostRead - Eye Icon
What works best: HTML email marketing or plain text?
News
15/06/2022What works best: HTML email marketing or plain text?

Email marketing is a powerful tool to reach more people, increase engagement, and generate more leads. There are two ways to send an email to your marketing list, one is to spruce it up using HTML and the other is to keep is simple with plain text. Which one w

Read Full PostRead - Eye Icon
The Pros and Cons of Owning an Airbnb
Finance
31/08/2022The Pros and Cons of Owning an Airbnb

If you are searching for the pros and cons of renting your home on Airbnb, you are probably thinking of becoming an Airbnb host. Well, in this article we will try and help you figure out if it is a good idea. We will cover a few things you need to have in mind

Read Full PostRead - Eye Icon
Moody’s Analytics Predicts One of the Longest Economic Expansions in History
Finance
26/03/2015Moody’s Analytics Predicts One of the Longest Economic Expansions in History

Moody's Analytics, a leading provider of economic forecasts, expects the current US economic expansion to be one of the longest in history, as jobs continue to grow, wages revive, and households and businesses balance sheets strengthen.

Read Full PostRead - Eye Icon
Essential Tips for Affiliate Marketers
News
24/06/2024Essential Tips for Affiliate Marketers

Partnership purpose between site owners and companies providing affiliate marketing services is to increase content views and profits on the Internet. Products are promoted using unique links. As a result, the cooperation turns out to be mutually beneficial. A

Read Full PostRead - Eye Icon
Latin America Series: Guyana
Strategy
13/05/2016Latin America Series: Guyana

De Caires Fitzpatrick and Karran, one of the most prestigious law firms in Guyana, specialises in corporate/commercial work including securities and land issues.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow