© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Top Tips for Promoting Business on Social Media Platforms
Posted 18th October 2022

Top Tips for Promoting Business on Social Media Platforms

Social media has become a vital part of online business success. All industries nowadays belong equally to the virtual and the real world; through social media, companies can directly interact with customers on several online platforms and form a relationship by engaging in conversations and sharing content.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Top Tips for Promoting Business on Social Media Platforms

Social media has become a vital part of online business success. All industries nowadays belong equally to the virtual and the real world; through social media, companies can directly interact with customers on several online platforms and form a relationship by engaging in conversations and sharing content.

The overwhelming process of managing targeted promotional campaigns on social media might be intimidating; however, if done properly, it could pave the way for a profitable and reputable business.

The following are the top tips for promoting a business on social media platforms:

Prepare your business to go on social media

First and foremost, launching your business on social media needs to be appealing, and it should come out with a visual identity. Thanks to technology, many applications are there, for example, a logo maker application makes it easy to design an outstanding logo and helps people recognize and remember a brand. Also, branding colours play a role in building a long-lasting brand identity. Overall, good employment of online applications will make the business’s soon-to-be presence memorable.

Choose the right platforms

A platform is where a business is going to spread and flourish. Therefore, a better understanding of the available platforms, their audience, and their goals will lead a brand toward a matching platform. As a result, attracting and reaching the target audience is possible.

While YouTube is a reasonable choice for a video production company, Instagram, Pinterest, or Facebook, on the other hand, can easily promote a fashion brand. In the end, research the platform that best fits your industry to move your business forward.

Remember that you can combine several platforms simultaneously and diversify your promotional materials like videos, photos, podcasts, and written content.

Create a calendar

A business’s presence on social media should be planned and organized; randomly posted content will only disorient the audience. Moreover, preserving the integrity of a brand’s public image requires using a regular calendar for each platform. Eventually, a calendar is not only going to regulate posts but also meet set goals and strategies. 

Encourage engagement

A greater engagement generates a bigger reach. We can increase engagement by using the different advertisement tools available on the platforms. For example, since Instagram stories are popular, a good Instagram story maker will spice up your business page and keep the audience on the hook by interacting with catchy story content.

Do not over promote

In most cases, mixing regular advertisement with social media promotion is a common mistake. Unlike traditional ads, experts’ advice says to follow the one-in-seven role on social media, which means a business can have one direct promotional post after posting six content-based posts. In this case, the promotion message will reach the targeted audience without exaggeration. Overall, over-promotion is a trap a business can easily avoid with a neat posting calendar and proper planning.

Share video

Visual content, especially videos, could quickly capture the audience’s attention. A short video can deliver a brand’s message and grab an audience’s attention in a better way than a post does. Dedicating time and effort to create innovative videos with captivating content will pay off later. Taking benefit of the growing popularity of Instagram reels, Facebook stories or YouTube shorts are also effective. Eventually, as a business owner, tools and audience are available on the platform; the rest is up to you. 

Address problems quickly

Being responsive will not only get a business a good reputation but will smoothly solve problems ahead. Negative feedback – though unwanted- is inevitable. Therefore, dealing with it quickly by addressing whoever is complaining privately and apologizing in public would seem like dodging a bullet for a business while also polishing the public image. 

Build community

Surprisingly, it is not the number of followers that matters. Interaction with each other, interest, and loyalty matter most. As a result, such a small community will participate in the future promotion process. On the other hand, a business page should always be welcoming to build a community around it, so engaging with the audience by greeting new members and CTAs (Call To Action) should be at the top of the to-do list of a business page admin. In brief, building a community on social media has two primary elements: a willing-to-grow business and the right audience to target.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
How Much Are the UK’s Natural Resources Worth?
Finance
23/03/2015How Much Are the UK’s Natural Resources Worth?

The value of the UK's lakes, reservoirs, marshes, bogs, canals and rivers has risen by more than a quarter in five years according to the first ever analysis of freshwater ecosystems from the Office for National Statistics (ONS).

Read Full PostRead - Eye Icon
Intellectual Property Rights – Four Top Tips
Innovation
05/12/2022Intellectual Property Rights – Four Top Tips

The protection and maintenance of a business' intellectual property (IP) is often overlooked and misunderstood by business owners. The IP of a business is a valuable asset, and in the correct circumstances can be utilised to help generate additional income wit

Read Full PostRead - Eye Icon
International Trade, Maximising Thailand’s Potential
Finance
01/12/2015International Trade, Maximising Thailand’s Potential

Rajah & Tann is the largest firm in Singapore but, with 9 offices and over 500 lawyers in South East Asia, making it the largest Asian headquartered firm in South East Asia.

Read Full PostRead - Eye Icon
Clean Energy as a Solution for Reducing Supply Chain Carbon Footprints
Corporate Social Responsibility
26/05/2023Clean Energy as a Solution for Reducing Supply Chain Carbon Footprints

Climate change is here. The phrase, common, because the reality of the effects of industrialization have become an all too familiar force on the planet today. Sea levels rising, more intense storms, droughts each have their cause exacerbated by the change in g

Read Full PostRead - Eye Icon
Kodiak’s Acquisition of Zarsky Lumber
M&A
21/05/2015Kodiak’s Acquisition of Zarsky Lumber

Kodiak's Acquisition of Zarsky Lumber

Read Full PostRead - Eye Icon
Medical Mergers, Acquisitions, Divestitures and Licensing Agreements
Legal
29/02/2016Medical Mergers, Acquisitions, Divestitures and Licensing Agreements

An investment bank and venture fund manager specializing in medical technology, MedCap focuses on developing growth strategies, implementing them through mergers, acquisitions, divestitures, and licensing agreements.

Read Full PostRead - Eye Icon
3 Ways To Properly Monitor Your Small Business Books
News
04/02/20223 Ways To Properly Monitor Your Small Business Books

3 Ways To Properly Monitor Your Small Business Books Good bookkeeping skills are the foundation of any successful business. However, due to their overloaded schedule, many small business owners put off bookkeeping and accounting for as much as they can. Howeve

Read Full PostRead - Eye Icon
CEO’s Must Be Set Up for Success When Eyeing up M&A Exits
News
04/09/2024CEO’s Must Be Set Up for Success When Eyeing up M&A Exits

Companies’ sale memorandums are often compendiums that fail to tell a compelling story, and while compiling key information has value, it does not sell a business for the maximum price, says Victor Basta, CEO and Founder of DAI Magister.

Read Full PostRead - Eye Icon
How to Maximise Hotel Revenue Through Strategic Pricing
News
26/07/2024How to Maximise Hotel Revenue Through Strategic Pricing

Maximising hotel revenue involves more than just setting competitive rates. It requires strategic pricing that adapts to market conditions, guest preferences, and emerging trends.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow