© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - What is the Future of Digital Marketing?
Posted 20th October 2021

What is the Future of Digital Marketing?

Companies are facing a period of change, in many respects. First, doing business is quite different in a post-COVID-19 world. Some new ways of buying will remain forever. This will need to be addressed in the way companies market their products and services. Also, they have a new generation of consumers coming in, with the […]

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

What is the Future of Digital Marketing?

AI Marketing

Companies are facing a period of change, in many respects. First, doing business is quite different in a post-COVID-19 world. Some new ways of buying will remain forever. This will need to be addressed in the way companies market their products and services. Also, they have a new generation of consumers coming in, with the strengthening buying power of Generation Z, which will also mean adapting rapidly. Here is more on the digital marketing of tomorrow.

A change is a coming…

It would be foolish to think that businesses all woke up, during the sanitary crisis, and understood that they needed to get on board with digital marketing. Most were already involved in the practice and getting results. But it would not be far-fetched either to say that all companies have understood the real importance and effects that a well thought e-commerce campaign can have, and how customer success passes through not just great website design, but also through online marketing, as a whole.

To come to that understanding often meant asking the question: Do we have the necessary personnel in-house, in order to answer to digital marketing, in a professional and efficient way? The answer often came back negatively, as most companies do not have, yet, the qualified employees to handle all parts of digital marketing. That is when many of them turned towards companies such as 12Handz, that can provide digital solutions, to help grow their business. It goes from implementing a CRM, to automatizing the relationship with customers, making it more efficient, to rebuilding a new website, more adapted to the needs of SEO campaigns. It also helps reach a new generation of users. There is no doubt that such companies come in as help that is clearly needed and is still lacking in most businesses.

Reaching a new client base

Products and services (in most cases) should not be addressed to only a particular crowd, separated by age and sex. That is something that has become quite clear in a world where no-gender is becoming the norm, and people remain young throughout their whole life. But it should not be ignored that different generations need to be spoken to, differently. It is the case with Gen Z, which are reaching the level where their financial situation is sufficient for them to become good customers.

What really defines them, is how difficult they are to please. That is because they have grown up with the internet, and so, we can safely say, that they have seen it all. Therefore, they need a new kind of experience; one that will leave them hanging on the edge of their seat. It needs to incorporate as many of the digital marketing tools as possible, and hit precisely and efficiently at their needs. Therefore, new ideas will need to be brought in to companies, for them to reach their new target. Otherwise, they will quickly fall behind.

Establish Trust through the use of Various Digital Channels

The principle of advertising is that once someone has seen your company (products and services) sufficiently enough, they will start believing that you are a specialist in your sector. That is when they may start calling upon you, for whatever need you can fill, for them. Now that you have access to so many different potential digital channels, you can accelerate the process, by sending out the same message on each and every platform, at your disposal. That way, you create the necessary visibility, rapidly enough, for new customers to come calling. This is how you build the basic trust necessary for a person to start buying from your company.

But that won’t be sufficient, by itself. You will also need the same message to be sent out by third-parties. Influencers will continue to play a large role in the business world, in the next few years. The phenomenon will expand and go beyond the borders of how it currently functions, in order to create even more interest for products and services, by installing a sense of trust between them and their public. But the most important way will remain the Google search page results. If you don’t place enough energy and funds into becoming one of the top search results in your category, this will always be a difficult weakness that you will need to compensate for, through other digital marketing strategies.

Benefit from Artificial Intelligence

Companies that don’t take advantage of the information brought in through artificial intelligence will be the ultimate losers, in a race that won’t even be close. Now that AI can define perfectly what a person’s need and desires are, if you don’t acquire that information… well, your competitors will. That means they will deliver exactly what your customers want, and therefore, they will buy at their e-store and not on yours.

The need for companies to adapt to today’s digital marketing strategies cannot be minimized. Otherwise, they will fall back in the race for new customers. And that, in the real world, always ends badly.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Kodiak’s Acquisition of Zarsky Lumber
M&A
21/05/2015Kodiak’s Acquisition of Zarsky Lumber

Kodiak's Acquisition of Zarsky Lumber

Read Full PostRead - Eye Icon
Producing Accurate Insights for Data Driven Organisations
Innovation
03/05/2019Producing Accurate Insights for Data Driven Organisations

DigitalMR is a technology company which uses Artificial Intelligence for market research and customer insights. Recently the firm found success in AI’s Global Excellence Awards 2019. On the back of this win, we profiled the firm and caught up with Sales & Ma

Read Full PostRead - Eye Icon
SIFCO Industries, Inc. Signs Definitive Agreement to Acquire C*Blade
M&A
25/03/2015SIFCO Industries, Inc. Signs Definitive Agreement to Acquire C*Blade

SIFCO Industries, Inc. announced that It has entered into a definitive agreement to acquire the Italian-based company C*Blade from Riello Investment Partners.

Read Full PostRead - Eye Icon
Resolving Disputes Through Arbitration
Strategy
16/05/2016Resolving Disputes Through Arbitration

More than ever before, companies across the financial landscape are realising the benefits of alternative dispute resolution.

Read Full PostRead - Eye Icon
Gen Z Is Coming: How Luxury Brands Can Survive and Thrive With the Next Generation 
News
20/07/2022Gen Z Is Coming: How Luxury Brands Can Survive and Thrive With the Next Generation 

Younger generations are continuing to encroach on the luxury market, and for brands it is important they get their share. Set to make up 50% of the whole market by 2025, Gen Zs and Millennials are fast becoming key stakeholders in the industry. For luxury bran

Read Full PostRead - Eye Icon
York’s Best Kept Secret
Leadership
04/01/2017York’s Best Kept Secret

No.21 York is a multi-award winning Bed and Breakfast housed in a Victorian Terrace property offering homely hospitality in some of the finest bed and breakfast accommodation in York. We invited husband and wife team - Simon Boyle & Andrea Schipper - to tell u

Read Full PostRead - Eye Icon
A Personal Touch
Legal
31/08/2016A Personal Touch

Soteris Pittas & Co LLC is a boutique law firm, in size only, focusing on the areas of law related to business activity and is dedicated to providing its clients with outstanding, highly personalised, legal representation.

Read Full PostRead - Eye Icon
An Inclusive Approach
Legal
08/10/2021An Inclusive Approach

When Perez & Barros Sociedade de Advogados was established in 2018, it was designed to reflect the needs of the day, drawing on modern, customized and ethical legal services. In three years, their efforts have been rewarded with success in 2021’s Global

Read Full PostRead - Eye Icon
What are the Alternatives to Small Business Loans?
News
28/04/2023What are the Alternatives to Small Business Loans?

Small business loans are a type of financing designed to provide financial assistance to small businesses. These loans can be used to cover various business expenses, such as purchasing equipment and inventory, or expanding the business.



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have a number of unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow