© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Why an E-Commerce Website Could be Perfect for your Small Business
Posted 18th August 2020

Why an E-Commerce Website Could be Perfect for your Small Business

Although we are now seeing lockdown measures begin to ease, and we are heading towards our “new normal” – there is no doubt that COVID-19 has been a great challenge for many small business, however it has given them the opportunity to adapt, pivot and embrace digital. Whether you are a product or service led business – it may be the right time for you now to bite the bullet and set up an e-commerce site.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why an E-Commerce Website Could be Perfect for your Small Business
ecommerce site

Although we are now seeing lockdown measures begin to ease, and we are heading towards our “new normal” – there is no doubt that COVID-19 has been a great challenge for many small business, however it has given them the opportunity to adapt, pivot and embrace digital.  Whether you are a product or service led business – it may be the right time for you now to bite the bullet and set up an e-commerce site.

 

There has Been a Huge Increase in Online Sales

Spending and consumer habits have changed, as such we are seeing a lot more purchases being made online than ever before. Although face-to-face interactions will be more common once again, people are unlikely to make such a sharp shift back to normal again.  Purchasing that must have product and making quick online bookings for services has become a new habit, and let’s not forget there will be groups of people who aren’t quite as keen on venturing out as they used to be. 

 

You Don’t Want to Fall Behind

If you aren’t already thinking about creating an e-commerce website, the likelihood is that your competitors are and have it as part of their strategy.  If they are creating more convenient avenues for people to access their products or services than you are, it gives them an edge over you.  Businesses that will push ahead are the ones that are showing innovation in digital.  The last thing you want to do is fall behind and lose out on potential business. 

 

It is More Cost-Effective than you Think

A lot of small businesses are put off creating an e-commerce site as they think it will come with a premium price tag that they perhaps can’t afford to risk investing in. Unless you need something with advanced functionality or bespoke development – it can be cheaper than you think.  There are lots of different website builder templates that you can use with varying hosting packages dependant on your requirements.  With the right tools, you could have your e-commerce website up and running in just a few weeks.

 

It Is Easier to Get Social

Having an e-commerce website also makes it much easier to sell your products or services on social media.  Facebook for example has a shop option where you can tag your products, driving leads to your website.  If you add a pixel to your website, it will allow you to track the success of your campaigns more effectively. You will be able to see if someone adds something to their basket, which product or service has been visited most often, and even if someone has added something to a wish list.  You can also create customer match lists from the data you have and retarget customers so they are more likely to complete actions on your site. 

 

It can Create an Additional Income

The great thing about an e-commerce website is, it can create an additional income that you wouldn’t ordinarily have just by having it in place.  If you are a product led company, it means that depending on your offering – location has no boundaries so you can target a much larger demographic than ever before.  Having an international business as opposed to a national business could be a game changer for you.

If you haven’t yet thought about boosting your digital footprint with an e-commerce website, or you have been a little on the hesitant side – hopefully this article will have been helpful. 

Categories: Strategy


You Might Also Like
Read Full PostRead - Eye Icon
Best Clear Aligner Products Developer 2022 – California
News
02/09/2022Best Clear Aligner Products Developer 2022 – California

The creators of clear orthodontic aligners, OrthoFX has created an alternative to traditional braces.

Read Full PostRead - Eye Icon
Redefining Legal Security: The Power of the Edge
Legal
30/10/2024Redefining Legal Security: The Power of the Edge

The 2023 National Cyber Security Centre (NCSC) report highlights the UK legal sector's vulnerability.

Read Full PostRead - Eye Icon
Acquisition International is Proud to Announce the Winners of the 2023 Research & Development Awards
News
28/09/2023Acquisition International is Proud to Announce the Winners of the 2023 Research & Development Awards

United Kingdom, September 2023 – Leading B2B publication, Acquisition International, reveals the winners within this year’s edition of the Research & Development Awards.

Read Full PostRead - Eye Icon
Economic Treats
Finance
16/07/2015Economic Treats

Having worked in Financial Intelligence for over 20 years, Nevyan have been involved in a number of ‘High Level’ investigations, where the use of Offshore Vehicles has become common place to hide assets and moreover purchase Land and Property in key market

Read Full PostRead - Eye Icon
Cross-Border M&A Is Hot, but There’s a Trap for Tax Planners
Finance
10/09/2015Cross-Border M&A Is Hot, but There’s a Trap for Tax Planners

Cross-border mergers and acquisitions are at their hottest pace since before the financial crisis. In fact, M&A volume was $1.10 trillion in 2014, up from $775.3 billion in 2013 and the highest since 2008.

Read Full PostRead - Eye Icon
Understanding Website Performance: Keys to Success
News
07/06/2024Understanding Website Performance: Keys to Success

Picture this: you enter a store, and it takes several minutes for someone to assist you. Frustrating, right? The same applies to websites. If your site doesn’t load quickly, visitors will leave before engaging with your content. In the worldwide web, eve

Read Full PostRead - Eye Icon
A Young and Hungry Law Firm
Finance
20/03/2018A Young and Hungry Law Firm

Samvãd Partners is a full-service multidisciplinary Indian law firm with offices in Bengaluru, Chennai, Hyderabad, Mumbai and New Delhi.

Read Full PostRead - Eye Icon
How Could 21st Century Fox’s Acquisition of Sky Affect Share Prices?
Finance
09/05/2017How Could 21st Century Fox’s Acquisition of Sky Affect Share Prices?

The 21st Century Fox brand (listed as FOXA on the stock market) is one of the biggest known names in entertainment.

Read Full PostRead - Eye Icon
Tele Columbus Acquisition of PrimaCom
Finance
03/08/2015Tele Columbus Acquisition of PrimaCom

Tele Columbus Acquisition of PrimaCom



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow