© Copyright Acquisition International 2025 - All Rights Reserved.

Article Image - Why Data is and Always Will Be The Next Big Thing
Posted 7th August 2020

Why Data is and Always Will Be The Next Big Thing

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionizing customer and employee experiences, creating more dynamic, responsive, and personalised business models, and even sparking entirely new industries.

Mouse Scroll AnimationScroll to keep reading

Let us help promote your business to a wider following.

Why Data is and Always Will Be The Next Big Thing
data

By Morten Illum, VP of EMEA, Aruba

As we entered a new decade this year it has been evident how much data plays a part in society; especially with the COVID 19 pandemic revealing the importance of how tech makes our lives so much easier. 

I’m in awe of how much we’ve managed to accomplish in the past decade. Not only has the last decade given us ubiquitous smartphones and Wi-Fi, plus the introduction of 5G networks, it’s also rolled out the Internet of Things (IoT), the cloud, edge computing, Artificial Intelligence (AI), Machine Learning and Mixed Reality.

This was the decade that saw former Fortune 500 companies going spectacularly bust because they failed to keep up with the changes created by technology. On the flip side, it also saw basement-born start-ups using technology to completely transform trillion-dollar industries.
It’s clear that this past decade has been one of the most disruptive, yet productive periods of history ever.

And at the very heart of all this progress is one crucial element. Data.

 

Data is the new oil, but better

Just as steam, electricity and electronics propelled the three revolutions that preceded it, data – and in particular the sheer volumes created by IoT – has been the driving force behind what’s become known as the Fourth Industrial Revolution.

To give you an idea of scale, at the beginning of the last decade, the world produced about 1.2 zettabytes of data. By 2025, the IDC says worldwide data will grow 61% to 175 zettabytes, and 90 zettabytes of this data will be created on IoT devices.

There’s no doubt that data truly is the new oil, but better, because unlike oil, data is easily extracted (with the right technology in place of course), and its supplies are infinite. What’s more, we can use data numerous times to gain new insights and unlock new value.

 

It’s D-Day for data at the Edge

Data has ushered in a new digital era for businesses, society and individuals – one that’s revolutionising customer and employee experiences, creating more dynamic, responsive, and personalized business models, and even sparking entirely new industries. Importantly, however, it is also an era that has seen activity move increasingly to the edge of the network.

As we now live in a new data-driven, decentralised decade, this will continue to bring fresh challenges. For example, while the growing use of IoT is providing organisations with new data to make intelligent decisions about business operations, it’s also opening more and more doors all over the network for malicious actors to exploit vulnerabilities. Securing these devices and this data is critical now and in the future.

 

Failure to prepare is preparing to fail

The biggest lesson learned from the past decade and even 2020 so far, is that it would be reckless not to plan for the eventuality of further disruption. With data set to drive the next decade of that disruption, business must act now to leverage the massive amounts of data they continue to generate.

This will require businesses to implement highly reliable, secure and accessible infrastructure at the core, and innovation and intelligence at the edge. It will require stakeholders to embrace uncertainty and ambiguity, and it will also require an understanding that some risk-taking will be needed.

Because we don’t know what this entire new decade will look like, we don’t know exactly what obstacles in data we will encounter and what opportunities we will embrace. But we do know that data will continue to be at the centre of it all.

Categories: Innovation


You Might Also Like
Read Full PostRead - Eye Icon
Strategic Communications
Innovation
08/06/2016Strategic Communications

Cogeco Peer 1 are a highly innovative company whose services eradicate IT complexity and let companies focus on achieving extraordinary market advantage by building high performance business-optimised platforms.

Read Full PostRead - Eye Icon
National and International Financial Reporting Standards
Finance
01/06/2016National and International Financial Reporting Standards

BDO Bulgaria are amongst the leading independent consultants, auditors and accountants on the Bulgarian market.

Read Full PostRead - Eye Icon
Ways to Safely Manage and Recycle E-Waste
Innovation
02/02/2023Ways to Safely Manage and Recycle E-Waste

As technology is rapidly evolving, more and more new devices and gadgets are being released almost every day. While the new invention is a step forward, we’re accumulating more e-waste than we can handle.

Read Full PostRead - Eye Icon
Balancing Privacy and Security: The Debate Over Biometric Background Checks
Legal
18/03/2025Balancing Privacy and Security: The Debate Over Biometric Background Checks

Background checks are a standard part of the hiring process at many companies. While these verification procedures are often essential, they can also introduce some complications around privacy and ethics. The use of biometric authentication in this sphere fur

Read Full PostRead - Eye Icon
8 Technology Solutions to Help Expand Your Business
News
02/11/20218 Technology Solutions to Help Expand Your Business

Modern businesses must rely on various digital technologies to thrive and expand. From accounting, project management, and office communication to customer service and digital marketing, there are multiple solutions that can streamline and ultimately improve b

Read Full PostRead - Eye Icon
International Accounting Day 2023: TFO SOLUTIONS
News
06/11/2023International Accounting Day 2023: TFO SOLUTIONS

Tina O’Banion’s strong understanding of accounting and financial responsibility stems back to her childhood, where her mother, who was an accountant herself, taught her the great importance of managing money responsibly.

Read Full PostRead - Eye Icon
Essential Tips for Affiliate Marketers
News
24/06/2024Essential Tips for Affiliate Marketers

Partnership purpose between site owners and companies providing affiliate marketing services is to increase content views and profits on the Internet. Products are promoted using unique links. As a result, the cooperation turns out to be mutually beneficial. A

Read Full PostRead - Eye Icon
Could the Extinction of the Paper Receipt Cause a Change in Your Spending Habits?
Innovation
06/01/2020Could the Extinction of the Paper Receipt Cause a Change in Your Spending Habits?

Paper receipts account for 1.5 billion pounds of environmental waste each year in the United States alone. So, is it time for paper receipts to become extinct? As a way of reducing the amount of waste you are producing this seems like the way forward for most

Read Full PostRead - Eye Icon
Foundation Urges Businesses to Take Part in Skilled Volunteering to Help Strengthen Charities and Gain Mutual Benefits
Corporate Social Responsibility
06/06/2024Foundation Urges Businesses to Take Part in Skilled Volunteering to Help Strengthen Charities and Gain Mutual Benefits

Skills based volunteering has the potential to revolutionise corporate social responsibility, providing significant advantages to businesses, employees, and charities, according to a new report from Lloyds Bank Foundation. 



Our Trusted Brands

Acquisition International is a flagship brand of AI Global Media. AI Global Media is a B2B enterprise and are committed to creating engaging content allowing businesses to market their services to a larger global audience. We have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience.

Arrow