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Posted 12th March 2025

Over a Third of International Employers Do Not Offer Enough Health and Wellbeing Benefits and This Impacts Their Recruitment and Retention

In research issued by Towergate Employee Benefits, over a third (37%) of companies with employees based outside of the UK stated that they do not offer enough health and wellbeing support and that this impacts their ability to recruit and retain people.

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Over a Third of International Employers Do Not Offer Enough Health and Wellbeing Benefits and This Impacts Their Recruitment and Retention
A conceptual photo of a human figure icon in a group of divers people standing out, symbolizing recruitment or talent selection

In research issued by Towergate Employee Benefits, over a third (37%) of companies with employees based outside of the UK stated that they do not offer enough health and wellbeing support and that this impacts their ability to recruit and retain people.

Sarah Dennis, head of international for Towergate Employee Benefits, says: “It could be seen as a positive that overseas employers at least recognise that their lack of health and wellbeing support is negatively influencing the recruitment and retention of talent, however the big step now is for them to do something about it.”

Employers urged to consider all angles

It is vital to put the right health and wellbeing support package in place for overseas employees. And employers recognise the advantages go further than just for recruitment and retention. Indeed 40% of companies with employees abroad state that health and wellbeing support boosts productivity, 39% say it increases engagement, 38% say it strengthens loyalty, and 37% believe it is the right thing to do. These compare with 39% who say it boosts retention, and 34% who believe it supports recruitment.

Greater expectations, greater needs

The case for supporting employees based abroad is different from those in the UK. Overseas employees often expect to be well looked after, not just in terms of salary, but with health and wellbeing benefits seen as a core part of the remuneration package. It can be argued that those working overseas are in greater need of health and wellbeing support (or at least tailored health and wellbeing support) due to the unique situation in which they find themselves, for instance being outside of NHS care, or living and working in remote areas with more difficult access to healthcare.

Sarah Dennis says: “Health and wellbeing support for overseas employees must be fit for purpose and this can mean it being much enhanced over typical offerings in the UK, often including dental support as standard, maternity care, evacuation and repatriation and, with no NHS abroad, everyday care must be included as well.”

Warning against over compensation

Employers must ensure, however, that they do not overcompensate. It is vital to seek advice from specialists with local expertise so that employers are able to make an informed decision as to the level of support that is necessary and appropriate. For example, the circumstances for local nationals may be different to employees from the UK based abroad temporarily. There may be some state-funded benefits in some countries and certain benefits will not be expected in every region. It is important, therefore, to take advice and to benchmark, to ensure against over compensation, as well as under compensation.

Sarah Dennis concludes: “To really get the most value out of health and wellbeing support, especially for recruitment and retention, employers must really make a noise about what they offer. Attracting and keeping overseas employees is particularly competitive and they are at risk of leaving if better benefits are offered elsewhere. “International employers are urged to take a look at the health and wellbeing support they offer, especially the third who are already aware that it is not doing its job in supporting recruitment and retention.”

Categories: News


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